Self-Guided Course

What is Promotion and Why Does It Matter?

Introduction to Promotion: Amplifying Main Street's Success

Promotion is a core component of the Main Street Approach. More than just events and marketing, Promotion is a strategic effort to amplify a community’s defining assets—its people, culture, history, businesses, and built environment. By creating engaging experiences that attract residents, visitors, and investors, Promotion serves as the public-facing element that unites and brings visibility to the other three points: Organization, Economic Vitality, and Design.

Time: 30 minutes Skill Level: Starting Formal Learning: 100 points

Laramie, Wyoming. Photo by Laramie Main Street Alliance.

What You Will Learn

By the end of this course, you will be able to:

Define Promotion within the Main Street Approach
Explain how Promotion connects residents, businesses, and investors.
Understand Promotion’s role in amplifying Organization, Economic Vitality, and Design.