Self-Guided Course

Tracking What Works with Promotion: Measuring and Sharing Your Impact

Promotion is only as effective as its impact.

Without measuring success, it is impossible to know whether promotional efforts are achieving their intended results or if adjustments are needed. Tracking key performance metrics, gathering stakeholder feedback, and communicating results effectively ensure that Promotion efforts remain relevant, engaging, and sustainable over time.

Time: 30 minutes Skill Level: Starting Formal Learning: 100 points

A sunny city street closed to traffic hosts a lively community event. In the foreground, three people sit at a small round table eating from take-out containers while another person at right films the scene with a DSLR camera. Behind them, attendees stand in line at a red “Award Winning BBQ” food truck, and pedestrians and bicyclists wander past art-deco–style and brick commercial buildings under a partly cloudy sky. — Lansing, Michigan. Photo by Tinalooa Photography.

Overview
Course Modules

What You Will Learn

By the end of this course, you will be able to:

Identify key metrics for tracking Promotion success.
Use feedback and data collection methods to improve future initiatives.
Communicate the impact of Promotion through data and storytelling.
Recognize the role of continuous improvement in refining Promotion strategies.