Self-Guided Course

Strengthening Promotion Through Partnerships and Leadership

Promotion thrives when it is a shared effort.

The most successful Main Street organizations cultivate strong partnerships and leadership to sustain and expand promotional efforts. By leveraging businesses, volunteers, community groups, and local government, Main Street organizations build a resilient promotional strategy that reinforces the district’s identity and economic vitality. However, when Promotion relies too heavily on a small group of individuals, momentum can stall. Sustainable Promotion requires engagement, leadership, and a commitment to collaborative partnerships.

Time: 30 minutes Skill Level: Starting Formal Learning: 100 points

A group of about a dozen people in mixed business and casual attire stand side by side in front of a colorful brick-wall mural that reads “Greetings from Hyde Park,” with each letter filled by painted scenes of local landmarks. Most are wearing face masks, and a house’s siding is visible above the mural. — Hyde Park – Boston, Massachusetts. Photo by Hyde Park Main Streets.

What You Will Learn

By the end of this course, you will be able to:

Identify key partners who enhance Promotion efforts.
Build a team that supports long-term promotional success.
Foster collaboration between businesses, volunteers, and local leaders.
Understand leadership’s role in ensuring sustainable Promotion strategies.