Self-Guided Course

Setting Your Main Street Vision

Main Street leadership begins with you and how you envision your role in bringing the community's vision for the downtown to fruition.

Whether you embraced this role with hesitation or enthusiasm, this course is designed to provide you with the tools you need to be an effective Main Street leader. This course helps you clarify your “why,” align your efforts with community needs, and lead with authenticity and focus. You’ll reflect, prioritize, and practice using emotional intelligence to shape a vision that motivates both you and your community.

Time: 30 minutes Skill Level: Starting Formal Learning: 100 points

A small conference room set up with round tables where about a dozen participants sit facing the front. At the head of the room, five panelists are seated in front of a large wall‐mounted screen displaying “Downtown Florence,” and a masked presenter stands beside them holding notes. Attendees around the tables are reviewing papers, sipping water, and listening—some wearing masks—and laptops, notebooks, and beverage bottles are spread across the tables. — Florence, South Carolina. Photo by Downtown Development Office;

What You Will Learn

By the end of this course, you will be able to:

Clarify your personal leadership vision and articulate your “why.”
Identify and prioritize goals aligned with your program’s capacity and community needs.
Apply emotional intelligence strategies to lead with empathy and confidence.