By the end of this course, you will be able to:

• Explain what market analysis is and why it matters for community transformation. 
• Identify core data sources and qualitative methods that inform a comprehensive analysis. 
• Apply market analysis findings to guide program decisions, strategies, and transformation efforts.
• Recognize common challenges and opportunities in using data for community development. 
• Develop an action-oriented approach to incorporating market analysis into ongoing organizational work.