Design shapes how people experience a place, interact with their surroundings, and feel a sense of belonging. More than aesthetics, it is a strategic tool that strengthens a district’s identity, supports local businesses, and fosters inclusivity.

At its core, Design is about centering people and the ways they experience your Main Street district - the ways they move through a space, interact with their surroundings, and feel while spending time downtown. Good design also balances historic preservation with contemporary needs, ensuring that districts remain vibrant, accessible, and economically viable. It enhances the cultural and historic character of a place while making spaces more functional, welcoming, and engaging.