Financial sustainability isn’t just about keeping the lights on—it’s about leading with clarity, reducing burnout, and building a Main Street program that lasts.

This course is designed for local Main Street Leaders looking to move beyond reactive fundraising and toward a diverse, balanced funding model that supports your goals and your team. You’ll explore real-world strategies used by other Main Street communities, practical tools to make the ask with confidence, and ways to structure support across your board and community. Whether you're starting from scratch or looking to stabilize your existing revenue streams, you’ll walk away with ideas you can act on right now.