Self-Guided Course

Design: Measuring and Showcasing Success

Design shapes how people experience a place, but how do we know if those choices are making an impact?

This course will explore how to assess improvements, track key indicators, and tell compelling stories that showcase the value of design investments. From physical transformations to increased foot traffic and stakeholder buy-in, we’ll cover ways to measure progress and communicate wins that inspire ongoing investment in Main Street.

Time: 30 minutes Skill Level: Starting Formal Learning: 100 points

A large group of people gathered in downtown Denison, Texas, for a ribbon-cutting ceremony. They are holding a banner that reads 'Congratulations!' while standing on a newly renovated brick-paved street. The group includes community leaders, local officials, and residents, with a mix of yellow shirts, business attire, and casual wear. The setting is framed by restored historic buildings, trees, and a stop sign marking Main Street and Rusk Avenue. — Denison, Texas. Photo by Haley Mundine.

Overview
Course Modules

What You Will Learn

By the end of this course, you will be able to:

Define key metrics for evaluating the success of Design projects.
Explain how to track and document improvements over time.
Identify best practices for storytelling and community engagement around design wins.
Develop a plan for ongoing improvement and sustainability in Main Street Design efforts.