Self-Guided Course

Creating a Smart, Sustainable Promotion Strategy

Effective Promotion does not happen by accident.

A strong promotional strategy requires thoughtful planning that aligns with a district’s unique assets and long-term goals. By identifying target audiences, setting SMART goals, and leveraging existing resources, Main Street organizations can ensure that their promotional efforts create meaningful engagement and economic impact.

Time: 30 minutes Skill Level: Starting Formal Learning: 100 points

Emporia, Kansas. Photo by Emporia Main Street.

Overview
Course Modules

What You Will Learn

By the end of this course, you will be able to:

Identify target audiences and understand community demographics.
Use asset-based planning to develop a strategic Promotion approach.
Set and measure promotional objectives using SMART goals.
Align Promotion efforts with broader district transformation strategies.