Self-Guided Course

Bringing Your Promotion Strategy to Life: Tactics That Work

A strong promotional strategy requires the right mix of tools to engage different audiences effectively.

A strong promotional strategy requires the right mix of tools to engage different audiences effectively. Whether through branding, social media, business promotions, or special events, choosing the right promotional tactics ensures that messages reach the right people at the right time. This course explores the three key elements of the Promotion Mix—image campaigns, business promotions, and special events—along with the various communication channels available for reaching audiences.

Time: 30 minutes Skill Level: Starting Formal Learning: 100 points

Two smiling women pose behind a large lime-green frame branded “Main Street America” and “#WeAreMainStreet.” Each holds a small card: the woman on the left’s reads “Main Street is… home!” and the woman on the right’s reads “Main Street is… community.” Behind them is a repeating backdrop celebrating 40 years of the Main Street movement. — Photo by Otto Greule.

What You Will Learn

By the end of this course, you will be able to:

Identify the three main components of the Promotion Mix: image campaigns, business promotions, and special events.
Choose the right promotional tactics to align with district goals.
Use communication channels effectively to maximize reach and engagement.